We are a professional cross-functional company helping companies grow and build.


Hailing from tech giants to startups, the folks at Best and Basic bring deep technical, design and operational expertise to execute and scale at every stage of a business.

“Best and Basic was there every step of the way for us at Bloomscape and brought my vision further than I could have imagined!”

Mike KlepferCEO of Bloomscape
CEO, Founder

Austin Smith

Smith is a Malibu Native who has built a successful entrepreneurial career that blends strategic marketing, technology-enabled efficiency, and supply chain management with his leadership skills. While attending Moorpark College, he started his first business at age 18 and sold it three years later. Next, going into real estate with a partnership group taking part in raising $50 million and employing data analytical tools to purchase and sell over 450+ real estate properties. Moving into the tech sector, Austin studied bank data and financial modeling, he identified an opportunity in e-commerce subscription, and it was off to the races.

Larger success followed. Austin was recruited by noted incubator Science Inc. to start a venture; PVbody later to be rebranded, Ellie. As COO he grew the business from 0 to 50,000 subscribers within the first six months of commencement. He was then recruited by Fabfitfun to head their Operations Department, Austin grew their subscription base from 15,000 to 250,000 within two years, directly managing a staff of 100+ employees. He has helped to oversee rapid-growth companies including The Black Tux, Papa & Barkley, Fam Brands, YourMinerals, Squarehearts, Splendies and ReCharge; a billing software company. Austin has immersed himself in business intelligence, machine learning, data analysis, and supply systems management; served on the Board of Directors for e-commerce at FedEx.

Specialties include New Product & Business Development and Growth, Strategic Planning & Execution, Board presentations, Startup mentorship, IT, Systems Design, Integrations, Data Analysis, Framework Design, UX Design, Photoshop, PHP, SQL, HTML, XHTML, CSS, Javascript.

COO, Partner

Michael Garganese

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” -Andy Warhol

Michael Garganese is an industry-agnostic entrepreneur with a track record of taking ideas from conception to execution in emerging industries. He started his career at Google where he advised CPG and tech businesses on their online strategy. Michael is of the rare breed that has the ability to work with creative and business types, effectively bridging the gap between the two worlds to execute projects that are always centered around a big picture vision and create positive culture in the process. He is the cofounder of the California based wellness brand, Lola Lola, where he led the brand to multiple millions of dollars of revenue and hundreds of wholesale clients in their first year of business. He also spent time as the Chief Brand Officer of a venture-backed portfolio of CPG companies as well as a Director of Strategy to their parent company, a private equity fund. Michael has been featured in Business Insider, Forbes, and Yahoo Finance.

CFO, Partner

Jon Rosenthal

Experienced in finance and real estate with a demonstrated history of working both the real estate and investment banking industries. Skilled in Negotiation, Business Planning, Entrepreneurship, Capital, and Venture Capital. Strong business development professional, graduated from University of California, Berkeley and UCLA Anderson School of Management.
CTO, Partner

Mike Higley

Higley has overseen large scale technology and technological resources, establish technology vision, strategies, and growth plans throughout his career. Companies Higley has been involved in include but are not limited to, Lululemon, Levi’s Jeans, Medline, Tiffany’s, Nordstrom’s and more. Higley leads people, systems and quality assurance processes to ensure the protection of all our companies utilities’ assets while maintaining and evolving technology needs.
Senior Software Consultant

Meathanjay Baidya

Baidya is a professional software engineer developer since 2010. He have worked with more than 12 International start-ups and mid-level companies. Working as a developer gave him the opportunity to work on different parts of web applications, mostly backend, front-end, and DevOps rule and found interests in different technologies.

Baidya is always looking for challenging positions and always believe there a room for improvement and keep the learning mode always on.


Innovate each location with no exceptions.


Always overdeliver to our members.


Build things that inspire people.